Recently, South African national television aired a special program of the "Experiencing China" series, following the host as they visited JOY Billiards Group. The program provided an in-depth look at the Heyball sport, featuring an interview with Mr. Qiao Yuanxu, founder, chairman, and CEO of JOY Billiards Group, and documenting the company's journey from an old factory to a globally leading intelligent billiard table manufacturing base. This was not only a cultural showcase but also a powerful presentation of Heyball, a Chinese original sport, and its standards, philosophy, and aspirations on the world stage.
In the program, the two hosts personally experienced the unique charm of Heyball, from aiming to striking the ball. In the interview, Qiao Yuanxu explained in detail JOY's relentless pursuit of excellence in billiard table manufacturing – precise flatness, stable cushion performance, and standard pocket dimensions. Every parameter must meet the stringent requirements of professional athletes until it receives authoritative recognition from international organizations such as the World Pool-Billiard Association. This unwavering commitment to "standards" is the foundation for Heyball to become a serious competitive sport on the world stage.
The camera then takes the audience on a journey through time, from the old factory workshops steeped in memories to today's highly automated and digitized smart factory. Unmanned production lines, intelligent logistics, and real-time data dashboards vividly illustrate the industrial upgrading path of a traditional manufacturing enterprise transforming into a global high-end brand. Great achievements are built step by step; it is the precise control of every process on the production line and the meticulous craftsmanship of every billiard table that has built the solid foundation for Heyball's Olympic dream.
This program, broadcast in South Africa, is of landmark significance. Africa is a highly promising regional market in the global expansion of Heyball. As South African President Cyril Ramaphosa pointed out, Heyball is considered a "sport that changes lives," and its popularity is sweeping across many African countries, including Morocco, Rwanda, Kenya, and South Africa. The broadcast on South African national television is like a strong tailwind, further promoting the Heyball culture and the concept of "JOY Billiards Uniting The World" to take root and flourish on the African continent.
Ishaun Singh, President of the World Pool Association, firmly believes that Heyball will definitely be included in the Olympic Games! This strong endorsement from an international authoritative organization gives even greater confidence and momentum to the path of "Heyball's inclusion into the Olympic Games."
At the end of the program, Mr. Qiao Yuanxu reiterated his firm dream of "Heyball's inclusion into the Olympic Games." This dream stems from the precision of a billiard table, the charm of the sport, and the sense of mission to promote this original Chinese sport to the world. From the old factory to the new factory, from China to Africa, from industry standards to the Olympic vision, JOY Billiards Group is using billiards as its vessel and industry as its oar, steadily sailing towards the vast ocean of "JOY Billiards Uniting The World" in the tide of globalization.